• Greetings!

    Hello. I am an User Experience Designer with over 20 years of experience. I have worked with LEGO, Microsoft, Sapient, and several other small design firms doing both hands on design and managing teams. This is a small selection of my recent work. Enjoy!

  • LEGO.com 2018-2020

    In 2018, LEGO.com once again went through a major overhaul. In an attempt to better cater to audiences and address child safety restrictions (primarily the ability to link to social media), we separated the site into child and grown-up sub-sites. In the meantime, a new child site was created with a more exploratory navigation system. The UX and UI of the grown-up site was also refined and made into a more premium experience. I worked visual design, initial concept for early internal selling-in.  I later managed the design team working on the project in execution.

  • LEGO Life

     LEGO Life is a social media network for kids under 13 years old. It is a multi-channel platform, involving a print magazine, app and website in 14 markets worldwide. I worked on both the marketing and product side: from the brand logo design, marketing art direction on TVCs, to managing design for feature teams working on the UX and UI of the main app. LEGO Life is currently available for iOS and Android. 

  • LEGO Ideas

    LEGO IDEAS is a crowdsourcing site where users may upload product ideas. If 10,000 votes are achieved, the idea goes into consideration to become a mass-produced LEGO set. In 2018 LEGO IDEAS began a merger with a second site, which focused on contests of other sorts (creating images, stop-motion videos, etc.) I worked on UX/UI work in a half-time capacity, while managing my design team of ten. The project is ongoing and is in minimum viable product stage for first launch.

  • LEGO.com 2014

    In 2014 I managed team working on visual and User Interface design for a complete LEGO.com redesign. It is a massive project, which involves moving the entire site with thousands of separate pages and markets to a responsive framework.

  • Life of George

    LEGO Life of George is an award winning project that allows users to scan real LEGO brick constructions with a mobile app. The apps include games and free-building activities.

  • Exosuit

    The Exo Suit project was an experimental media campaign for a crowd sourced product from LEGO Ideas. The work was conducted by LEGO fans, activated from a central strategy and coordinated online. What happens when you let the inmates run the asylum? Magic.

  • Story Starter

    LEGO Education StoryStarter is an in class toolkit to teach children about story creation. It includes an online and tablet based tool to create small comic storybooks to record the building experience.

  • LEGO Comic Builder

    LEGO Comic Builder is a platform to allow user to create and print comics online. As a platform it was used by several themes and product lines on the LEGO website.

  • More to Math

    LEGO Education MoreToMath is an in-classroom tool to teach mathematical problem solving. It utilizes smart whiteboard technology to allow kids and teachers to demonstrate concepts in front of a classroom. A virtual 3D building tool is included.

  • LEGO Design byME

    LEGO Design byME was a customization service that allowed users to design LEGO sets virtually, upload their creations to the internet, and then order them in real life. Additionally, users could design their own boxes and custom building guides.

  • LEGO Hero Recon Team

    The LEGO Hero Recon Team was a customization service that allowed users to design their own custom LEGO Hero Factory models online, and order the sets in real life. Additionally, the hero created could be played in an online video game.

  • Microsoft Grava

    Microsoft Grava was an experimental media authoring tool created in 2006. Grava was designed for educators to create immersive media and coursework. (Interestingly, 7 years later, most of the features in Grava are now available in Apple's iBooks authoring tool.)

  • USMC

    A large scale information design project for the United States Marine Corps. These graphics condense over 20 pages of logistics flow charts to simple one page graphics.

  • Misc.

    Various projects from over the years. Personal work and other stuff.