Jason Ralls

In 2018, LEGO.com once again went through a major overhaul. In an attempt to better cater to audiences and address child safety restrictions (primarily the ability to link to social media), we separated the site into child and grown-up sub-sites. In the meantime, a new child site was created with a more exploratory navigation system. The UX and UI of the grown-up site was also refined and made into a more premium experience. I worked visual design, initial concept for early internal selling-in.  I later managed the design team working on the project in execution.